Amy's Work Overview
Deep Reader Connection.
Amy's letters eschewed clichés for honest, personal, even vulnerable stories that busted taboos and built relationships with readers.
Amy is a big-picture thinker with a proven record of creating buzzy multiplatform campaigns that influence opinion and affect policy.
covers + style
Appeal, Meet Sales.
Amy's cover strategy married visual punch and personality with a clear payoff for readers. Ditto for beauty and fashion stories.
online + social
Amy led the team at Women's Health to record social numbers and digital ad buys and has been writing online since her Allure days.
Amy is a top source on national TV shows speaking about health, mental health, body positivity, beauty, relationships, and more.
Amy's editorial-based programs and built-if-sold initiatives drove millions in cross-category revenue at WH and Allure.
Awards + accolades
Amy's work at Women's Health and Allure has been lauded by peer organizations as well as beauty and health associations.
As a beauty editor, Amy was known for her deep understanding of cosmetic science, thorough research, and fresh story ideas.