Amy's Work Overview
Amy is a big-picture thinker with a proven record of creating buzzy multiplatform campaigns that influence opinion and affect policy.
Deep Reader Connection.
Amy's letters eschewed clichés for honest, personal, even vulnerable stories that busted taboos and built relationships with readers.
online + social
Amy led the team at Women's Health to record social numbers and digital ad buys and has been writing online since her Allure days.
covers + style
Appeal, Meet Sales.
Amy's cover strategy married visual punch and personality with a clear payoff for readers. Ditto for beauty and fashion stories.
Amy is a top source on national TV shows speaking about health, mental health, body positivity, beauty, relationships, and more.
Awards + accolades
Amy's work at Women's Health and Allure has been lauded by peer organizations as well as beauty and health associations.
Amy's editorial-based programs and built-if-sold initiatives drove millions in cross-category revenue at WH and Allure.
As a beauty editor, Amy was known for her deep understanding of cosmetic science, thorough research, and fresh story ideas.