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Revenue Drivers

Game Changers, October 2016 and 2017.

To commemorate WH's 10th anniversary in 2015, Amy created "Game Changers," a feature celebrating A-listers who had made major strides for women across health, mental health, confidence, and general wellness (among the honorees: Michelle Obama, Lada Gaga, Shonda Rhimes, and Reese Witherspoon). In the two years that followed, the franchise took on a reader component and was sponsored for $1.8 million dollars in total.

Beauty and Fitness, 2016-2017.

When Amy first arrived at WH as Executive Editor, she started a built-if-sold list of stories, first in the beauty category, that eventually led to millions in ad revenue. A year-long series of "Beauty Innovators" sold to a single advertiser, as did a three-month run of "Skinfessions," a voyeuristic yet service-packed look at what dermatologists do for their own skin.

Fitness series, such as "Vision Board" and "#FitFam," were also advertiser favorites, as was an annual outdoor package.

Mental Health, 2017.

In May 2016, Amy spearheaded a mental health initiative that included a deep print report busting stigma along with a social campaign that resulted in 167 million press impressions. When readers told WH in a survey they wanted more mental health coverage, Amy did another rigorous feature the following May and added an every-other-month "Mind" page to the front-of-book section Discuss. The revenue result? WH won 2017 book-of-record for a depression drug.

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