Covers + Style

Covers That Sell—And Generate Buzz.

In her tenure as EIC of Women's Health, Amy was able to attract and secure A-list celebrities who typically only appear on fashion magazines. Amy has a proven eye for "moment" images that don't look posed, and an uncanny ability to choose the right person at the right time; she also pioneered the use of fitfluencers as cover "celebs." In every year of Amy's editorship, WH sold more issues Y-O-Y at newsstand than all other magazines in the brand's competitive set.

Karlie Kloss, October 2017
Karlie Kloss, October 2017

Fun fact: Amy and Karlie are both from Missouri.

Gwyneth Paltrow, April 2017
Gwyneth Paltrow, April 2017

GP's second WH cover

Sofia Vergara, September 2017
Sofia Vergara, September 2017

Amy spearheaded WH's first global naked issue. 45-year-old Sofia appeared on 15 covers around the world—and generated 3 billion press impressions.

Karlie Kloss, October 2017
Karlie Kloss, October 2017

Fun fact: Amy and Karlie are both from Missouri.

1/19

Fashion Both Attainable and Aspirational.

At WH, Amy's goal for style stories was to hit the tricky spot between gorgeous imagery and relatable content readers could actually apply—all with a wellness, life-enhancing spin. In other words: swoon, service, and soul.

July/August 2015
July/August 2015

Swimwear both chic and sport-proof

July/August 2015
July/August 2015

May 2016
May 2016

July/August 2015
July/August 2015

Swimwear both chic and sport-proof

1/20

Beauty With an Unparalleled POV.

After years of editing beauty at a variety of magazines, Amy wanted a very clear, very unique beauty perspective for WH.
By blending wit with science and thoughtfulness, WH's skin, makeup, hair, and fragrance coverage became a guide
for modern, meaningful self-care that resonated with readers and advertisers.

October 2017 Makeup
October 2017 Makeup

Trends inspired by natural phenomena

October 2017 Makeup
October 2017 Makeup

April 2017 Flowers
April 2017 Flowers

October 2017 Makeup
October 2017 Makeup

Trends inspired by natural phenomena

1/21