Covers That Sell—And Generate Buzz.
In her tenure as EIC of Women's Health, Amy was able to attract and secure A-list celebrities who typically only appear on fashion magazines. Amy has a proven eye for "moment" images that don't look posed, and an uncanny ability to choose the right person at the right time; she also pioneered the use of fitfluencers as cover "celebs." In every year of Amy's editorship, WH sold more issues Y-O-Y at newsstand than all other magazines in the brand's competitive set.
Fashion Both Attainable and Aspirational.
At WH, Amy's goal for style stories was to hit the tricky spot between gorgeous imagery and relatable content readers could actually apply—all with a wellness, life-enhancing spin. In other words: swoon, service, and soul.
Beauty With an Unparalleled POV.
After years of editing beauty at a variety of magazines, Amy wanted a very clear, very unique beauty perspective for WH.
By blending wit with science and thoughtfulness, WH's skin, makeup, hair, and fragrance coverage became a guide
for modern, meaningful self-care that resonated with readers and advertisers.